1) Minimise the cost of customer service
Your customers probably have questions about your products and services. Wouldn't it be nice if someone could answer them for you? If you anticipate these questions and provide appropriate answers, your website will be all too happy to help you out. As your business grows, you can minimise the expense of a large customer service team or call centre to answer these questions
2) Reduce the load on your sales team
Your website can be a talented member of your sales team, working around the clock at a very reasonable rate. In fact, your website can even provide online demonstrations to help your customers get full value from your products
3) Reduce your marketing materials budget
Printing and distributing glossy promotional materials can be a substantial marketing investment. What happens when you need to update? The stock you have becomes redundant, and what's worse is that you have to reprint! Avoid this whole scenario by using your website as your core marketing tool. Direct customers to your website. Provide information about your products and services that can change as necessary without the expense of a new print run!
4) Advertise at a fraction of the cost
Your website can be promoted through the search engines to generate a response from your desired customers. Compare the value for money of a website against other forms of promotion or advertising.
5) Save money on a business expansion
Even the most complicated of e-commerce solutions can be less expensive to set up and maintain than an actual bricks and mortar store. If you're looking to expand beyond your current location, and your products are suited to on-line shoppers, what better way to expand than to offer products online?