Delivering the Best IT to Your Business

Telephone01992 466877

Why does your business need a web site?

How a web site will save you money

1) Minimise the cost of customer service

Your customers probably have questions about your products and services. Wouldn't it be nice if someone could answer them for you? If you anticipate these questions and provide appropriate answers, your website will be all too happy to help you out. As your business grows, you can minimise the expense of a large customer service team or call centre to answer these questions

2) Reduce the load on your sales team

Your website can be a talented member of your sales team, working around the clock at a very reasonable rate. In fact, your website can even provide online demonstrations to help your customers get full value from your products

3) Reduce your marketing materials budget

Printing and distributing glossy promotional materials can be a substantial marketing investment. What happens when you need to update? The stock you have becomes redundant, and what's worse is that you have to reprint! Avoid this whole scenario by using your website as your core marketing tool. Direct customers to your website. Provide information about your products and services that can change as necessary without the expense of a new print run!

4) Advertise at a fraction of the cost

Your website can be promoted through the search engines to generate a response from your desired customers. Compare the value for money of a website against other forms of promotion or advertising.

5) Save money on a business expansion

Even the most complicated of e-commerce solutions can be less expensive to set up and maintain than an actual bricks and mortar store. If you're looking to expand beyond your current location, and your products are suited to on-line shoppers, what better way to expand than to offer products online?

How a web site will improve your business

1) Strengthen your credibility

A well designed website will add credibility to your business and strengthen your brand. By providing customers with information in an organised and well-presented manner, you can show customers you anticipate their needs and set an excellent impression for all transactions to follow. On the other side of the coin, a poorly designed or outdated website may portray your business as amateur or disorganised.

2) Expose your expertise

It's not enough to provide information about your products and services. Think of your website as an employee, presenting your customers with help and knowledge about your company's area of expertise. Your expert advice may give you the edge over the competition and potentially even make the sale.

3) Communicate with your customers regularly

People will keep you in mind if you keep in touch. Regular email newsletters and updates to your website can help you better communicate with your customers. It's much easier to sell to customers who already know and trust you, so keep in touch and stay top of mind.

4) Increase your customer reach

There is no other medium that provides the geographic reach of a website, and Internet usage increases year over year. Your website puts your business out there to be found by clients anywhere who are already looking for what you offer. If you don't have a well-placed website, someone else will get their business.

5) Provide 24-hour service

Everyone is on a tight schedule these days. Your web site is open 24/7 so your customers can interact with your business when it's convenient for them. They may really appreciate the convenience of finding what they need without having to stop, call and ask.

Microsoft certified Small Business Specialist since 2008 Dell registered partner - business servers, desktops, laptops and tablets at a discount Member of the Hertfordshire Chamber of Commerce and local business community since 2000 Microsoft Partner since 2000

Follow us on Twitter